Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of t...(展开全部)

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial ...(展开全部)

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial ...(展开全部)

Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the conce...(展开全部)

Written by one of the most influential men of his time and one of the greatest journalists in history, this seminal work of political science presents an incisive examination of democratic theory, the role of citizens in a democracy, and the impact of the media in shaping thoughts and actions.

Written by one of the most influential men of his time and one of the greatest journalists in history, this seminal work of political science presents an incisive examination of democratic theory, the role of citizens in a democracy, and the impact of the media in shaping thoughts and actions.

"An original contribution to media studies. Beautifully organized, well written and incisive."--James Carey, University of Illinois at Urbana-Champaign "The best collection of current thinking in the field."--Elihu Katz, Israel Institute of Applied Social Research "A valuable and stimulating collection for students of the mass media--a very worthy successor to the editors' earl...(展开全部)

"Agents of Power," 2/e examines media in a "global" world and explores timely issues in media and public policy to emphasize the worldwide interaction of media and politics from Washington to Moscow, from the news room to the board room.

With a continued emphasis on interpretation and analysis, The Press and America remains the classic authority on the history of mass media in the United States. Recognizing that the development of America's journalism is inherently and integrally related to the cultural identity of its people, the heart of this book is an examination of American life and the American media. Th...(展开全部)

Nineteenth-century Ottoman politics was filled with casual references to public opinion. Having been popularised as a term in the 1860s, the following decades witnessed a deluge of issues being brought into 'the tribune of public opinion'. Murat R. Şiviloğlu explains how this concept emerged, and how such an abstract phenomenon embedded itself so deeply into the political disco...(展开全部)