Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of t...(展开全部)

n The Reality of the Mass Media, Luhmann extends his theory of social systems -- applied in his earlier works to the economy, the political system, art, religion, the sciences, and law -- to an examination of the role of mass media in the construction of social reality. Luhmann argues that the system of mass media is a set of recursive, self-referential programs of communicatio...(展开全部)

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial ...(展开全部)

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial ...(展开全部)

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial ...(展开全部)

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial ...(展开全部)

"An original contribution to media studies. Beautifully organized, well written and incisive."--James Carey, University of Illinois at Urbana-Champaign "The best collection of current thinking in the field."--Elihu Katz, Israel Institute of Applied Social Research "A valuable and stimulating collection for students of the mass media--a very worthy successor to the editors' earl...(展开全部)

"An original contribution to media studies. Beautifully organized, well written and incisive."--James Carey, University of Illinois at Urbana-Champaign "The best collection of current thinking in the field."--Elihu Katz, Israel Institute of Applied Social Research "A valuable and stimulating collection for students of the mass media--a very worthy successor to the editors' earl...(展开全部)

With a continued emphasis on interpretation and analysis, The Press and America remains the classic authority on the history of mass media in the United States. Recognizing that the development of America's journalism is inherently and integrally related to the cultural identity of its people, the heart of this book is an examination of American life and the American media. Th...(展开全部)

With a continued emphasis on interpretation and analysis, The Press and America remains the classic authority on the history of mass media in the United States. Recognizing that the development of America's journalism is inherently and integrally related to the cultural identity of its people, the heart of this book is an examination of American life and the American media. Th...(展开全部)